Big Baby Births a Bold New Idea in Adult Fashion 

Chicago, IL – September 14, 2024 – Big Baby, the brainchild of fitness expert and entrepreneur Joey Thurman, is making waves in the fashion industry with its playful and bold approach to adult clothing. Inspired by a serendipitous stroll through a baby store seven years ago while his wife was pregnant, Joey noticed the abundance of fun designs on baby clothes and thought, "Why can't adults have fun too?" This simple yet powerful idea planted the seed for what would become Big Baby, a brand that champions fun, laughter, and embracing the inner child within all of us.

Fast forward to today, Joey has teamed up with longtime fashion industry creative mind Joe Jarvis, and together they have brought this Chicago-conceived brand to life. Big Baby has officially given birth to a new fashion movement at a time when the world seems more divided than ever. Amid the political landscape and election fatigue, the brand aims to highlight how polarized society has become. But instead of choosing sides, Big Baby chooses the side of fun.

"Imagine if we all focused on what we have in common - maybe our differences wouldn't seem so far apart," says Thurman. "And what is more universal than the desire to have fun, laugh, and love?" Big Baby is here for anyone who needs a little bit of laughter and light in their day. The brand's mission is simple yet profound: to bring joy to everyone who encounters their designs.

From the moment you see one of Big Baby's creations, you're bound to crack a smile. Whether it’s a t-shirt that says "Here for the Snacks," the ever-popular "Bougie Baby" tank, a cheeky "Poop Factory" shirt, or the soon-to-launch shorts, pants, hoodies, and bags, there's no mistaking the playful spirit of Big Baby. Every design is a nod to the carefree and whimsical nature we all had as kids, but with a stylish twist tailored for adults.

Now, with this birth announcement, Big Baby is ready to make some noise. The brand is rolling out with a diverse array of influencers, reality stars, professional wrestlers, celebrity chefs, TV hosts, and more, all eager to don the Big Baby line. This is not just another clothing brand; it's a movement to inject some much-needed joy into the world.

Be on the lookout for Big Baby to bounce into your feeds and homes soon. Let's all choose the side of fun!

For more information or to browse the Big Baby collection, visit https://www.bigbabystyle.com/.

Media Contact:
Joey Thurman Big Baby LLC CEO
JT@bigbabystyle.com 

Bigbabystyle.com 

@big.baby.style